Social recruiting, the process of using a social media platform to attract top talent, is becoming more popular than ever. Many professionals visit these sites on an incredibly regular basis, sometimes multiple times a day, and consider them a valuable source of information.
Twitter can be an outstanding recruitment tool as long as you use it wisely. Here are some of the leading ways to use Twitter to land your next star employee along with tips for getting started on the platform.
Consider a Separate Account
While creating a separate Twitter account to manage your recruitment efforts isn’t required, it can be beneficial. First, it allows you to separate these conversations from others, such as customer interactions or sales announcements. Second, it gives you a chance to develop the account based on its core purpose for engaging with professionals and not interacting with the general public.
This approach can be particularly useful when it comes to managing direct messages, as those relating to recruiting are stored in a separate space from the rest, ensuring they won’t get lost in the fray.
Nail Your Bio and Add a Photo
As a micro-blogging site, Twitter significantly limits the number of characters you can use to create a bio, so you need to make them count. This section gives other users a sense of who you are and what you do, so make sure to cover those points. You also want to include a clear call to action, such as a link to a relevant landing page that relates to your job openings.
Additionally, you need to make sure that an appropriate photo is added. Nothing gives away the fact that a company is new to Twitter like the telltale egg sitting in the picture space, so make sure to update it to reflect something more relevant to your business.
Mix Job-Oriented Tweets with Quality Content
While your options for creating content on Twitter are limited, based on the character restrictions, you do want to make sure that not all of your posts are focused on jobs. Instead, look to engage with other users first, making vacancy announcements a second priority. You can do this by making sure your tweets exhibit some personality and provide followers with value, such as updates about industry trends, conversation starters, or links to relevant content.
Since Twitter also supports image and video-based posts, options that will allow you to share more than what you can squeeze into a tweet, embrace these formats as often as possible. For example, create thought leader or top jobs videos and share them on the platform, or a handy infographic designed to engage your target professionals.
People often search for hashtags to help them find information that is relevant to them, so make sure to add a few to each tweet based on the nature of the content and your goal to find candidates. You can even design your own hashtags to help group all of your job-related tweets together in the search results, an approach that can be highly effective if your company catches the eye of a skilled professional and they want to explore what you have to offer.
If you would like to learn more about using Twitter as a recruitment tool or would like assistance finding the top talent you need to fill your vacancies, the professionals at Workspend have the expertise you need to succeed. Contact us to learn more about our services today and see how they can help you find the right candidate the first time.